The story behind employee engagement
In a globalised and ever more competitive market environment, organisations have to do more with less, increase efficiency and reduce costs. How can you push your organisation and employees forward?
Satisfaction basics
Take your organisation. Do you offer appropriate salaries? Good working conditions, job security and an excellent social environment? If so, your “satisfaction basics” are in order and you can be sure that 80% of your workforce is at least satisfied. Note: satisfaction is essential in your organisation, but does not guarantee strong business results. More is needed.
What is employee engagement?
How do you motivate your employees to give the best of themselves and more? How do you use and retain the talent in your organisation? And how do you get your employees behind your organisation's vision and objectives? The answer: “employee engagement”. To be genuinely successful, your organisation needs committed employees.
Engaged employees are immediately noticeable. They radiate passion and energy and are proud of their work. They are highly driven to serve the customer to the best of their ability and to help your organisation to grow. In addition, engaged employees set an example for their colleagues: they take the initiative, go the extra mile without being asked and increase commitment.
Why increase engagement?
Research shows that in the average organisation 22% of employees are quite dissatisfied, 61% are satisfied and 17% are engaged. If you boost that number of engaged employees …
- Your organisation's results rise sharply
- Your organisation becomes more efficient and innovative
- Productivity jumps and costs fall
- Employee absenteeism falls
- Turnover among skilled staff falls
- You strengthen the relationship with your customers
- You improve the organisation's image and reputation
How do you increase engagement? Engagement drivers
How can you increase employee engagement? There are a number of elements that go beyond keeping employees satisfied. These “drivers” increase engagement.
- An contagious vision of the future and policy
- An inspiring corporate culture
- High-quality jobs
- Strong leadership characterised by support and recognition
- Learning and growth opportunities
Great place to work
Employee engagement makes your organisation more profitable, stronger and more sustainable. But that is not all: your organisation also becomes a “great place to work”.
- Also read: 5 reasons why engagement is hot
- Interested in the figures behind this story? If so, ask to see our engagement study.
